About EAS Finance

A Different Approach to
Property Finance

Independent. Deal-first. Built on three decades of investment analysis, structured finance, and practical commercial judgement.

Founded by Harry Holt FCA Appointed Representative 300+ lender panel
The Founder

Professional background and approach

Harry Holt — Founder, EAS Finance

Harry Holt

Founder, EAS Finance

EAS Finance is led by Harry Holt, whose career spans more than three decades across investment analysis, business ownership, and property-related finance. His work has included professional engagements in Italy, Switzerland, and the Middle East — alongside senior professionals in financial services and strategic advisory roles.

His experience includes analysing investment opportunities, assessing financial viability, and structuring funding approaches aligned with lender requirements. This includes practical involvement in property development projects, understanding lender underwriting models, and advising on the financial structure required to achieve successful funding outcomes.

The founding principle

EAS Finance was originally built to support a Luxembourg-based property fund, where investment cases were developed and reviewed across multiple layers of specialists. That methodology — assessing the strength of a deal before approaching any lender — shapes how the business works today. Most declined applications fail not because the project is unviable, but because the structure presented does not align with how lenders assess risk.

This technical grounding allows EAS Finance to approach each transaction from both perspectives: the borrower, seeking to achieve their commercial objectives, and the lender, seeking to manage risk and ensure repayment certainty. Understanding both sides is the core of what we do.

At a glance

Independence and lender access

EAS Finance operates as an independent introducer, working with established commercial finance lenders across the UK market. Every case is directed to the most suitable lender based on the transaction — not on panel preference or commission structure.

300+
Lenders on panel — independent access across the full market
30+
Years of investment analysis and commercial finance experience
FCA
Appointed representative of White Rose Finance Group Ltd, FRN 630772

Powered by partnership

EAS Finance is an appointed representative of White Rose Finance Group Ltd — a network with over 20 years of experience supporting clients across the UK. This partnership provides access to over 300 lenders, a proprietary lender-matching system, and an in-house advisory team for complex cases. Independent compliance oversight and secure handling of client matters are maintained throughout every transaction.

Professional references

What colleagues say

The following references have been provided by professionals who have worked with Harry Holt over an extended period and are in a position to assess his professional judgement and capability.

I have known Harry Holt for over 40 years and during that time have had ample opportunity to form a considered assessment of his character and professional ability. Harry is a thoughtful and highly capable individual with a natural aptitude for identifying simple, lawful solutions to complex financial and fiscal problems. His work is consistently pragmatic, elegant, and focused on outcomes rather than fee generation. I would have no hesitation in placing my trust in Harry Holt in matters of financial judgement.

Dr Martin A. Blake BSc, MBA, DBA Internationally recognised strategist with over 35 years of business experience. Adjunct professor, board director, and strategic adviser across the USA, Europe, the Middle East, Asia, and Australia. Specialises in governance, organisational strategy, and business transformation.

Harry has an unusual and highly effective way of solving problems. He often sees a route through complexity that others miss, and while his thinking can be unconventional, it is consistently grounded in logic, practicality, and commercial reality. He has a strong ability to reduce difficult issues to clear, workable solutions without losing sight of the legal, financial, or operational implications. I have always found Harry to be intellectually rigorous, candid, and focused on substance rather than appearances. He is not driven by superficial answers; he works to understand the structure of a problem and then resolve it properly. I would have no hesitation in recommending Harry Holt in matters requiring judgment, analytical thinking, and financial understanding.

Andrew Lawford BA/LLB, CFA Charterholder Extensive experience in financial intermediation across major financial institutions in Europe. Worked professionally with Harry Holt in Italy and Switzerland for more than 15 years.

FAQ

Frequently asked questions

Who is Harry Holt?
Harry Holt is the founder of EAS Finance, an independent property and commercial finance broker based in London. His career spans more than three decades across investment analysis, business ownership, and property-related finance, including professional work in Italy, Switzerland, and the Middle East. EAS Finance was originally built to support a Luxembourg-based property fund, and that structured, deal-first approach shapes how the business works today.
Is EAS Finance independent?
Yes. EAS Finance is an independent broker and does not promote any single lender. Every recommendation is based on suitability for the borrower and the transaction. EAS Finance has access to over 300 lenders through its appointed representative relationship with White Rose Finance Group Ltd and arranges finance across the full market — including specialist lenders not available through mainstream channels.
Is EAS Finance FCA regulated?
EAS Finance is a trading name of Elite Admin Services Ltd (FRN 1044838), which is an appointed representative of White Rose Finance Group Ltd, authorised and regulated by the Financial Conduct Authority under FRN 630772. EAS Finance is a credit broker, not a lender.
What makes EAS Finance different from other brokers?
EAS Finance approaches each transaction from the deal structure outward — assessing the exit strategy, the security, and the lender’s underwriting requirements before approaching any lender. This methodology originated from structuring investment cases for a Luxembourg property fund, where submissions were reviewed across multiple layers of specialists. Most declined applications fail not because the project is unviable, but because the structure presented does not align with how lenders assess risk.
Where is EAS Finance based?
EAS Finance is registered at 167-169 Great Portland Street, 5th Floor, London W1W 5PF. Harry Holt is based in Rochester, Kent. EAS Finance works with clients across the UK and internationally.

Discuss your transaction

A brief conversation is usually enough to establish whether we can help and what the right structure looks like. We respond the same working day.

EAS Finance is a trading name of Elite Admin Services Ltd (FRN 1044838), appointed representative of White Rose Finance Group Ltd (FRN 630772), authorised and regulated by the Financial Conduct Authority. EAS Finance is a credit broker, not a lender. Your property may be repossessed if you do not keep up repayments on a loan secured against it.